No, loud colours and bright fluorescent hues are not necessarily part and parcel of surfing. In any case, Rip Curl opted here for natural, warm feeling materials for its shop design. That also fits with the many exclusive shops in the Commercial Bay shopping centre where the Rip Curl shop is located in Auckland.
Wood from top to bottom
It seems to be atypical, yet it works – this shop full of surfing items and leisure clothing is decorated from top to bottom with wood. The result is extremely warm and welcoming, with a natural and at the same time luxurious appearance. Here you will find it a pleasure to squeeze into surfing gear in the changing rooms. In a shopping centre, attention is always given to attracting customers and keeping people inside as long as possible, and Rip Curl has certainly succeeded here.
Brushed wooden surface
For the interior finish of the Rip Curl Commercial Bay shop, Querkus Natural Vivace, among others, were used. The panels in oak veneer come in four thicknesses, and so are ideal for a total concept as in this shop. The surface was also brushed for extra structure and relief. This causes the natural beauty of the wood to be shown off even better to its advantage.
A New Zealand surf shop that looks like a wooden cocoon
Auckland in New Zealand is known for its fantastic surfing spots. Surfers from across the world come to enjoy themselves on the perfect waves. Rip Curl is a surf shop that catches the attention of surfers in the bay with its striking and stylishly designed shop space.